The Fun Theory is a site dedicated to the thought that doing simple things that are fun is the easiest way to change people’s behaviour for the better - be it for yourself, for the environment, or for something entirely different, the only thing that matters is that its change is for the better. This is an initiative of Volskwagen and there is a Fun Theory Award which recognises those thoughts, ideas and inventions that help prove the fun theory. This must be a Swedish initiative since all the videos have been recorded in Sweden and the jury members are all Swedish.
Here is one of the proposals: we have all heard that going up or down the stairs is healthier than taking an escalator or a lift, but most people don´t choose the stairs when several options are available. This initiative proved that if taking the stairs were fun, more people would take them: by fitting the staircase to resemble giant piano keys which produce real sound, they encouraged subway users to climb the stairs rather than ride the escalator. By the way, this experiment was carried out in Stockholm, at the exit of Odenplan subway station, so those students who have taken part in the exchange programme of our school will probably recognise the place.
The following example is meant for children or teenagers; in fact, they called it "Give parents some peace!" The idea is to get children to clean their rooms by making it fun to do: by attaching strong, tiny magnets to clothes, the whole concept of tidying up is transformed. Instead of hanging and folding clothes, children can curl their clothes into a ball and throw them at the wall!
If you liked watching these two initiatives, click here to have a look at the award entries -there is a photo with a brief description of each of them.