After watching the video, keep reading to learn about the people who made the video and the reasons why they made it.
I do hope you enjoy the video as much as I have. I only wish he had chosen a film I like...
In these videos we plan to feature the shared traits that make us all human—the dancing, the singing, the laughter and bring the compelling truth of their lives to your living room. We believe realistic, positive imagery can be very powerful and that it is time to move past the traditional images of weak and helpless people.
This is a campaign to break the negative perception of Africa and build awareness of the simple fact that we are more similar than different.
What a great turn of the screw in the way we usually we think about Africa, don´t you think?