Governments all over the world launch campaigns to encourage smokers to quit smoking; the messages are explicit but they do not seem to work. Let´s consider this smoking campaign in the UK: the ad shows a tumour growing on a cigarette as it is smoked, trying to demonstrate that just 15 cigarettes cause a mutation that can lead to cancerous tumors. This is the message:
And this is the video. Watch it and give your opinion about it: do you think it is an effective campaign? why (not)?
Have a look at the advertisements below; which one do you like best as an anti-smoking ad? Explain the reasons for your choice: