sábado, 22 de febrero de 2014
Would you Give Up Your Jacket ?
Children in Syria are cold, give them a warm jacket: this is the slogan of a social experiment set up by SOS Mayday, an action network which wants to raise awareness about the thousands of children suffering in Syria and to raise funds for SOS Children´s Villages, as part of their winter campaign.
The experiment involved an 11-year-old boy who told people that his jacket had been stolen while sitting at a bus stop in Oslo, Norway. Watch the video to see how people reacted.
What would you do? Do you think it is an effective campaign? Why (not)?