martes, 4 de octubre de 2016

Philosophical Issues And Advertising


Dear 2nd Bac students,

This is a TED_ED Lesson. You will see some relation between the video and the topic we are working on these days, advertising, at the end of the video.

This is the introduction to the lesson:

How do you get what you want, using just your words? Aristotle set out to answer exactly that question over two thousand years ago with a treatise on rhetoric. Camille A. Langston describes the fundamentals of deliberative rhetoric and shares some tips for appealing to an audience’s ethos, logos, and pathos in your next speech. 

Watch the video ( choose the subtitles in English, if you need them) and do the activity below, a multiple choice question exercise to check your comprehension of the audio / video



Questions: 

The most persuasive, but often least ethical, rhetorical appeal is....

a) Ethos
b) Kairos
c) Pathos
d) Logic

To focus on change, you should use future-focused rhetoric. This is called: 

a) Epideictic

b) Forensic
c) Judicial
d) Deliberative

According to Aristotle, to build your credibility (or ethos) you should focus on your 

a) Practical wisdom, virtue and disinterest

b) Education, trust, and good looks
c) Book smarts, ethics and popularity
d) Skills, deception, and political backing


Logos focuses on the use of.

a) Probable knowledge

b) Reason and logic
c) Poetic language
d) Fiction

An advertisement that focuses on statistics to sell a product uses

a) Ethos

b) Pathos 
c) Logos
d) Kairos

Optional homework assignment: Write about 120 words about this topic:

How do you persuade others and to what end(s)?



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