The most persuasive, but often least ethical, rhetorical appeal is....
To focus on change, you should use future-focused rhetoric. This is called:
According to Aristotle, to build your credibility (or ethos) you should focus on your
a) Practical wisdom, virtue and disinterest
b) Education, trust, and good looks
c) Book smarts, ethics and popularity
d) Skills, deception, and political backing
Logos focuses on the use of.
a) Probable knowledge
b) Reason and logic
c) Poetic language
An advertisement that focuses on statistics to sell a product uses
Optional homework assignment: Write about 120 words about this topic: