sábado, 4 de febrero de 2017

Superbowl 2017: A Choice of Commercials


The Superbowl is next Monday, at 0:30. If you like sports, or commercials or music, you are likely to read, hear or watch something related to it.

Here are a couple of ads that will be released during the Superbowl; both of them are worth watching  and giving some thought to their message or subtext

The first commercial is a Budweiser ad which focuses on the story of Adolphus Busch and how he immigrated to St. Louis in the US from Germany in the 1800s

In the minute-long clip, which is entitled "Born the Hard Way," a stranger in a bar says, "You don't look like you're from around here" to Busch. It goes on to depict Busch's boat journey to come to America. "Why leave Germany?" a fellow traveler asks Busch. "I want to brew beer," he says.
When he arrives in the U.S. he encounters a hostile crowd and is told, "You're not wanted here" and "Go back home." He continues traveling and reaches St. Louis, where he's finally warmly greeted. At a pub, a fellow customer offers to buy him a beer.
It's then revealed that the friendly patron is his future brewing company partner, Eberhard Anheuser.

Interesting and brave commercial in this Trump´s era we are living,,,



The second ad I have chosen is an Audi commercial which advocates gender equality; it is called "Daughter": a dad narrates, through a series of provocative questions, how society will not value his daughter when she is older.

This ad reminded me of The Women´s March , a worldwide anti-Trump protest that took place on January 21, which ended in an international movement calling for racial and gender equality - among other issues




This third ad encourages you to follow your dreams and believe in yourself, not a bad piece of advice, mind you.

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