sábado, 4 de febrero de 2017
Superbowl 2017: A Choice of Commercials
The Superbowl is next Monday, at 0:30. If you like sports, or commercials or music, you are likely to read, hear or watch something related to it.
Here are a couple of ads that will be released during the Superbowl; both of them are worth watching and giving some thought to their message or subtext
The first commercial is a Budweiser ad which focuses on the story of Adolphus Busch and how he immigrated to St. Louis in the US from Germany in the 1800s
In the minute-long clip, which is entitled "Born the Hard Way," a stranger in a bar says, "You don't look like you're from around here" to Busch. It goes on to depict Busch's boat journey to come to America. "Why leave Germany?" a fellow traveler asks Busch. "I want to brew beer," he says.
The second ad I have chosen is an Audi commercial which advocates gender equality; it is called "Daughter": a dad narrates, through a series of provocative questions, how society will not value his daughter when she is older.
This ad reminded me of The Women´s March , a worldwide anti-Trump protest that took place on January 21, which ended in an international movement calling for racial and gender equality - among other issues
This third ad encourages you to follow your dreams and believe in yourself, not a bad piece of advice, mind you.