Friday, March 22, 2013

World Water Day, March 22nd

Today, March 22nd, is World Water Day and we are celebrating it just as we should: it is pouring with rain. The rainy weather in Lugo probably makes it difficult for us to imagine life without plenty of water around us but ads like these really show what lack of water must be like; this is their message: 


Today 1.1 billion people will have no choice but to drink dirty water.
Thanks to an accident of birth, you're not one of them.
But what if you were? If you had to wash the dishes with it, bathe in it, drink it - and ask yourself this question-if you had to give dirty water to those you love knowing it could kill them, would you?







Imagine New York City's taps went dry, what would people do? Jennifer Connelly walks to Central Park to get dirty water for her family as millions of mothers in Africa do every day. This is an ad by Charity: Water; it was directed by Hotel Rwanda's film director Terry George.


More about water, click here and here

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