viernes, 31 de mayo de 2013

No Tobacco Day 2013

May 31st, No Tobacco Day; in 2013, the theme is ban tobacco advertising, promotion and sponsorship 

How much do you know about smoking? Test yourself with this quiz

Governments all over the world launch campaigns to encourage smokers to quit smoking; the messages are explicit but they do not seem to work. Let´s consider this smoking campaign in the UK: the ad shows a tumour growing on a cigarette as it is smoked, trying to demonstrate that just 15 cigarettes cause a mutation that can lead to cancerous tumors. This is the message:

“When you smoke, the chemicals you inhale cause mutations in your body. And mutations are how cancer starts. Every 15 cigarettes you smoke will cause a mutation. If you could see the damage, you’d stop.”

And this is the video. Watch it and give your opinion about it: do you think it is an effective campaign? why (not)? 

What about this one?

Click here to see other graphic anti-smoking ads.

Have a look at the advertisements below; which one do you like best as an anti-smoking ad? Explain the reasons for your choice: 

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